Search Engine Optimisation
SEO is adding the correct words to a website so that the right results are returned by a search engine. If you are looking for a chemist for example, you would type into Google or Bing something like: Chemist, Pharmacy, Portsmouth (or your local town)
Search Engine Marketing
SEM is internet marketing that increases a site’s visibility through organic search engine results and advertising.
Having placed the correct words on your page, the next job is to promote your website to the major search engines.
Both SEO and SEM is an ongoing exercise and needs to be updated on a regular monthly basis.
This is known as local search. In your website we would place text and code that will enable Google or Bing to place your page on the first page for the keyword or keyword phrase that you want to be found.
Below are just a few of our local we have built, and help to maintain.